A 'Big Shift' from the 20th century, a time defined by hyper-consumption, to a 21st century age of Collaborative Consumption, is underway.

Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. collaborativeconsumption.com

It is the subject of a new book, What's Mine is Yours: The Rise of Collaborative Consumption, by Rachel Botsman and Roo Rogers.

j vimeo.com/14408878

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