Co-Directed by IF's Dan Gregoras and Ronnie Koff, this series of whimsical spots for IBM's Watson took over the 2013 US Open, carefully illustrating the complex world of Watson through simple, engaging animated storytelling. 

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Credits:
Produced by Imaginary Forces | New York

Executive Producer: Gabriel Marquez

Directors: Dan Gregoras and Ronnie Koff
Producer: Jon Hassell
Production Coordinator: Tess Sitzmann

Editor:
Zach Kilroy

DESIGN and DEVELOPMENT:
Kim Dulaney / Lindsey Mayer-Beug / Henry Chang

STORYBOARDS:
Wes Simpkins

3D MODELS / RIGGING:
Dan Fine / Lee Wolland

3D ANIMATION:
David Lee / Han Hu / Steven Lee / Ian Brauner / John Velazquez / Clint Chang

3D LIGHTING / TEXTURING:
Jesse Holmes / Sarah Bocket / Dan Fine

COMPOSITORS:
Jeremy Cox / Adam Yost / Erik Rasmussen / Matt Foglia / Dave Lobser

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For Ogilvy:
Creative Director: Michael Hahn
Creative Director: Ryan Blank
Executive Producer: Lee Weiss
Producer: Jess Latour
Art Director: Denise Zurilgen
Art Director: Mike Lomanto
Copywriter: Lauren Miller
Copywriter: Lauren Costa

SOUND DESIGN by HEARD

j vimeo.com/73890398

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