SPOT: "Social Planet" ( #SK4G )
"Social Planet" is a creative advert for Samsung's new Sidekick4G (SK4G) smart phone. The phone boasts the powerful "hummingbird" processor, is capable of 4G speeds, contains features such as "Cloud Text" (a mass messaging system for up to 50 recipients) and is powered by Google's Android OS. The phone is available exclusively by T-Mobile. For more info visit: sidekick.t-mobile.com/
Director David Dutton (Dutton Films) and media producer Jordan Freda (The Base Studio) teamed up with leading experiential marketing agency Jack Morton Worldwide for a statewide music tour/battle of the bands for the launch of T-Mobile's Sidekick4G. The tour focused on independent music acts from 9 different states/cities and ultimately result in one winner spread via the power of the SK4G and other online voters from various social networks.
While on this trip, Dutton and Freda had a 3 hour drive from Austin, tx to Houston, tx and had been pondering shooting a short film to pass time on the drive. The night before, over drinks and a scribbled napkin, their ideas naturally flourished and combined into creating a fun online video which would help promote T-Mobile's Sidekick4G. Dutton and Freda conducted the shoot within 1 hour and cut/spliced the spot during late hours of the night while on the road. Freda's crew at his studio, The Base Studio, provided visual effects and post production support which ultimately made the spot achievable within 72 hours! "Social Planet" is the outcome. Enjoy.
The Base Studio inc.
Production, conceptualization and Editorial:
Director: David Dutton
Camera/DP: David Dutton
Producer: Jordan Freda
Creative: David Dutton / Jordan Freda
Editor / post finishing: Jordan Freda
CGI/3D artist: Barry Tuttle
Matte Painter: Mukul Soman
Orignal Score by:
The Sonixx (Nicolas Pellerin)
Creative, Production and Post by:
A Collaborative of The Base Studio / Dutton Films.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?