Pinocchio's evil little friends the fox and cat send the famous wooden puppet Facebook requests: Sehsucht has contributed character design and animation to Scholz & Volkmer's digital campaign promoting the 2011 Montblanc Writers Edition in honor of Italian author Carlo Collodi (montblanc-collodi.com/ - downright button changes to English language). The cubistic animations of the main characters of this 19th century tale play with space and perspective, leading the viewer to fake and real Facebook requests and show status messages ("Whale: Hungry!"). Montblanc has created their special editions since 1992 to worship literary icons who left an indelible mark on cultural history. Increasing each edition's rarity (and value) is the unique handcrafting involved in their production process. The manufacturing tools, specially developed for every edition, are destroyed at the end the production cycle in order to inhibit any reproduction.

C r e d i t s :

Client: Montblanc Deutschland GmbH. Hamburg, Germany
Brand Marketing Manager: Sven Buetefuer

Agency: Scholz & Volkmer GmbH, Wiesbaden, Germany
Managing Director: Peter Post
Creative Direction: Katja Rickert, Judith Schuetz
Senior Konzept Text: Stefan Ulfert, Lutz Brocker
Development: Matthias Volland, Sebastian Beyer
Account Manager: Patrick Peter

Production: Sehsucht GmbH, Hamburg, Germany
Creative Director: Hannes Geiger
Concept/Character Design: Anja von Harsdorf, Julius Brockelmann
2D Artists/Compositing: Julius Brockelmann
Producer: Selina Schmitt
Music: Marcus Loeber

j vimeo.com/29668380

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