Bertucci's, an Italian restaurant chain in the Northeast region, was in trouble. They were dated and losing business to artisanal alternatives. They were an afterthought for millenials. SapientNitro was hired to inject new life into the aging brand, make it more youth-friendly and instill the values of sharing and craftsmanship. This was one of eight television spots that were regionally aired on CBS, ABC, AMC, NESN, HGTV and fifteen other networks. I was the editor on all eight spots. They were my first commercials.
You can watch this spot along with all their other new videos can be seen here: youtube.com/user/eatbertuccis/videos
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