This is the story of Adi Dassler, founder of adidas and one of the world's most original thinkers. Set entirely in his workshop, this stop frame animation recounts some of his most important inventions and shows us the influence he's had over sport as we know it today.

The set was built to 1/3 scale and the correct materials were used in making each prop.

Creatives: Dario Nucci and Sam Coleman
Director: Martin Krejci


Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…