DuPage Medical Group is one of the largest independent, multispecialty practices in Illinois, and we were tasked with revitalizing their brand. After reviewing the messaging in the marketplace, we felt their competitors placed too much emphasis on the physicians and hospitals and not the patients. As a community-based healthcare provider, DuPage Medical Group has always put patients first. By showcasing their flexible hours, same-day appointments and locations throughout the western suburbs of Chicago, we were able to put the attention where it belonged – on the patients.

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