After winning the pitch (together with FunJob) for the creation of the new idents for NICK, we jumped into an ambitious project by proposing an idea based on a mix of techniques to obtain a different result. That’s how we set out to create each ident by using the frame-by-frame animation technique first and then modelling each of them in 3D. This gave the idents a handmade appearance and allowed us to win absolute freedom in the transitions. All of this was based on an extremely minimalistic art direction and a set of great characters designed by FunJob, and received the finishing touch with the spectacular audio created by Norman Bambi.

More about the work at: plenty.tv
Breakdown: vimeo.com/63584646

Art & Motion Direction: Plenty
Art Direction: Pablo Alfieri
Motion Direction: Mariano Farias
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Character Restyling: Claudio Iriarte & Yesica Pogorzelsky
2D Traditional Animation: Jules Guerin & Claudio Iriarte
3D Modeling: Juan Martin Miyagi & Lautaro Gonzalez
3D Texturing & Lighting: Daniel Bel, Jules Guerin & Sebastian Curi
Postproduction: Matias Mastrogiano & Sebastian Curi
Montage & Edition: Mariano Farias
Production: Inés Palmas
Year: 2013
Special Thanks to Andres Reisinger, Hernan Estevez & Elda Broglio for the Pitch Process.

Creative Direction: FunJob
Scripts & Character Design: FunJob
Sound Design: Norman Bambi

j vimeo.com/63585655

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