Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike's work is a great example of how non-traditional methods of exploring one's craft can lead to unique end results.

To find out more about Mike and his work visit fritondesign.com or @mikefriton.

DIRECTOR: Tristan Stoch
DIRECTOR OF PHOTOGRAPHY: Sean Grasso
SOUND: David Panton

MUSIC BY KEVIN MACLEOD

j vimeo.com/59379393

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