As the NYT's first programmatic ad director, Matt Prohaska is in charge of all global programmatic and indirect revenue in display, search, text, mobile and video. Hear how the Times is building their ad tech stack, directly working with agencies, trading desks and advertisers, and leveraging their audience data better to drive greater efficiency and effectiveness for their advertising offerings.
Speaker: Matt Prohaska, programmatic advertising director, The New York Times
Moderator: Jack Marshall, staff reporter, Digiday
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