My Movie Channel is a brand-new player in the host of 24-hour movie channels on cable. Seeking to differentiate themselves from the pack, they approached us and asked for an approach that focuses on something else, instead of the usual movie clips, for their station ID. They had the concept of focusing on the stories and film quotes, and we took this and run away with it.

The station ID is a mission-vision statement of sorts rather than the usual trailer montage. It focuses heavily on a variant technique of kinetic typography. Copy was provided by client.

Client: My Movie Channel / Solar Entertainment Corporation
Channel Head: Hanna Molina
Creative Director: Cessy Sevilla
Logo Design: Client
Direction, Animation & Editing: The Acid House
Music: Reev Robledo

November 2013

j vimeo.com/80815772

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