I worked as Director of Photography and Technical Director for this stop motion animation sneaker commercial produced and directed through Peter Wallach Enterprises in NYC. We used an old fashioned technique of front light-back light to created mattes to composite stop motion animated sneakers into live-action background plates. We laced the shoe strings with aluminum armature wire to make then animatable. A large scale prop of the front of a sneaker was mounted to a truck for some of the live-action shots. If you watch closely at the final shot you can see a dancing reflection of people on the animation production crew in the window of the door, oops!

j vimeo.com/24428442

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