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We know that mobile is disruptive–that just as soon as we get comfortable, we'll have to contend with a whole new set of changes. And we also know it won't stop: this is the new normal. But do your clients and bosses know it? Countless organizations are still operating like it's business as usual. They're band-aiding over disconnected, outdated practices with a few QR codes and apps, when what they really ought to do is recognize that the web, and all its myriad connected devices, has fundamentally changed their business.

It's up to us to help them–and ourselves at the same time. In this session, you'll learn how talking about content can help you do just that. Because content isn't just what goes into your design; it's what comes out of an organization. And it's our best shot at transforming our organizations.

Presented by Sara Wachter-Boettcher (@sara_ann_marie, sarawb.com/) at the July 2013 Breaking Development Conference in San Diego, California.

j vimeo.com/71362584

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