In March of 2013, Variable was commissioned by Edelman to produce a series of mini-documentary films along with the print advertisements for Pfizer's cause-driven campaign; "Get Old". The purpose of the campaign is to spread positive awareness on aging by showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic. As a team of ambitious young creatives, we thoroughly grasp these negative connotations so we were thrilled to put our energy into a campaign message that we truly believe in.

The second "Get Old" film features one of the most energetic and inspiring women we have ever met. Anita's film was the last of four films we shot, so needless to say, everyone was a bit exhausted from all the traveling and tightly-knit production schedule. However, Anita's drive and energy rubbed off on the whole team, further enabling us to seamlessly push through the shoot days. Anita's personality was so pure and magnetic, it was hard for us to not want to find out how, or why she was so full of life. Looking back on the production process now, we're almost thinking that we should consider hiring Anita after she retires as our "Production Motivator"...Hmmm...

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Production Company | Post Production | Creative Collective: Variable
Director | Editor: Jonathan Bregel
Executive Producer: Tyler Ginter
Producer: Alex Friedman
Production Supervisor: Paige DeMarco
Production Coordinator: Alexandra Van Voorst van Beest
Cinematographer | Photographer: Khalid Mohtaseb
Art Director: Joseph Sciacca
1st AC | DIT : Dan Stewart
Sound Mixer: Anthony Viera
Assistant Editors: Dan Stewart, Jeff Levine
Motion Graphics: Maha Mohtaseb
Creative Assistants: Ashley Horton, Michelle Brooks, Dotsie Bregel

Client: Pfizer
Agency: Edelman
Creative Development & Casting: Edelman & Variable
Executive Creative Director: Jimmie Stone
Executive Producer: TJ Sponzo
Copy Supervisor: Kristen Dietrich

Original Score: Keith Kenniff
Unseen Music, 2013 | unseen-music.com

Sound Mix & Design: Brooklyn Post Studio
brooklyn-post.com

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