The brief for both Capital One 'Maps' and 'Chalkboard' was to make them simultaneously fun and informative. Capital One campaigns always have a "tongue in cheek" quality with a "see and say" voice over, and we happily obliged to keep it that way.
There were a lot of icons to animate for both pieces, and the design stage was certainly intense. But after a 24-pack of Redbull and a board full of design experiments, our frames and ideas started to take shape.

CREDITS

Client:
Capital 1

Agency:
Taxi 2

CD:
Jeff MacEachern

CW / AD:
Marko Pandza

Producer:
Athena Kouverianos

Director:
Tendril

Creative Directors:
Daniel Luna, Leo Mateus

Executive Producer:
Kate Bate

Producer:
Anne Deslauriers

Design:
Yaniv Fridman, Leo Mateus, Daniel Luna

Animation:
Yaniv Fridman, Renato Ferro

Storyboards:
Luis Campos

Audio:
Grayson Matthews

j vimeo.com/72416746

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