JBM produced the opening event for the 9th Dubai International Film Festival 2012. We built a semi circular stage and produced a 4 minute video mapping sequence taking the audience into a magical, illusional and immersive journey. The concept was based on the campaign of the film festival which was "what do you see?" and in film the meaning and emotions that we get are subject to the individuals' interpretation of the film and here we illustrated this theme through a sequence of visuals that give different feeling yet keeping an abstract approach to really give the viewers their own independent experience. We had subtle nuances that relate to film genres and techniques as well as influences from renown film makers such as Hitchcock, Psychedelic, Kinetoscope, Tim Burton, James Bond, Ink Blot Animation, Thaumatrope, Optical Illusions...etc. All these are blended together and projected on a structure that have volume which allowed us to play with the depth and shape which allowed for the video to become more 3 Dimensional. The event hosted more than 2,000 people and was should at every opening night of the festival for the duration of one week

j vimeo.com/59827411

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