In the latest video of ADC's Behind The Cube series, Leslie Sims, EVP, Executive Creative Director of McCann New York, talks about the importance of making the experience behind Nestle's "The Fountain of Electrolytenment" interactive installation memorable... as well as how inspiration can come from the most unlikely of sources!

ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit adcawards.org for more information.

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