We set out on an adventure on foot together with a young man to find out more about the native flora and fauna of different Latin-American landscapes. On the way, this young man discovers new plants and animals and becomes one with them, and meets a sexy Mother Earth goddess (Pachamama) with whom he falls in love.
This music video is part of the ambitious show and the upcoming Latin-American tour of the Argentinian band Poncho. We were asked to collaborate on this project by our friend Tomi Dieguez, the creative soul of Punga (punga.tv) and responsible of Poncho’s image. His idea consisted in inviting the best studios/directors in Argentina to direct a video each. This way he managed to achieve a visual mega show and some extraordinary music videos all at once. At Plenty we put all our love into the project and enjoyed the creative process very much thanks to the complete freedom Tomi and the band gave us. Let the journey begin!

Poncho: facebook.com/PONCHOTOTAL

Directed by: Plenty
Art & Motion Direction: Pablo Alfieri
Graphic Design & Illustration: Elda Broglio & Pablo Alfieri
Character Design: Elda Broglio & Yesica Pogorzelsky
2D Animation: Hernan Estevez, Jules Guerin & Sebastian Curi
Traditional Animation: German Merlo & Jules Guerin
Montage & Edition: Mariano Farias & Pablo Alfieri
Postproduction: Pablo Alfieri
Year: 2013
Client: Poncho & Punga Visual Consorcio

j vimeo.com/66243908

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