Acxiom's “Capability Model for the Connected World.” There are four key tenets in this model:
• Reach and engage your audience – a new world where “narrowcasting” replaces broadcasting, a world where companies reach the audience they desire – and no one else – with certainty
• Multidimensional Insight – filter out the false signals that cost money and harm brands
• Central nervous system – the ability to send/receive stimulus and recalibrate based on feedback
• Personalized and coordinated engagement – the moment of truth when customers are engaged with a brand or out living their life
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