FLOW is a multi-part series that explores the steps of a motion graphics & visual effects project. Artists Craig Whitaker and EJ Hassenfratz will discuss both the "how" of getting through a project as well as the often more important, "why". We will begin at the early stages of art direction, script review and initial client requests. As we move through the project, various software techniques and choices will be explained and demonstrated – with the focus being on why each step of the project was completed in a certain fashion. Topics will include but are not limited to: art direction, addressing client demands and changes, matchmoving, when to get out of 3D, etc.

Authors - Craig Whitaker & EJ Hassenfratz

j vimeo.com/75572199

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