Avenir, designed by Adrian Frutiger in 1988, was created as a more contemporary version of Futura crossed with Univers. This video shows the influence ratios the Typeface’s ‘parents’ had on letters, specifically Q.

What was old is new again, with the surgical expertise of a man who has been ‘shaping our words’ for more than half a century. Avenir, truly towards a brighter future.

A large size poster from this video is available on Hfour.jp

Music by James Teej, Track Title: Made to Order 2

j vimeo.com/14383414

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