Student Project for Understanding Context Course
Faculty: Matt Mayfield and Stan Ruecker
Student: Wei Sun

Sustainable design is not just making something from recycled materials. Consider every step in the lifecycle of your product. Wei Sun follows the development of a coffee cup to demonstrate that design can be used to reflect the needs of the company, the user, and the planet.

Course Description: Understanding the context of a particular design challenge is critical to ensuring an insightful and reliable solution. Most design challenges today require an astute understanding of the many dynamics at play to see a path forward. Context in this sense is the surrounding landscape of trends and influences across all aspects of design from brand, form, and interaction to platforms, IP, and underlying business models. This project is part of a specific and brief (2 weeks) exploration into the topic of sustainability as it pertains to design efforts.

j vimeo.com/56697444

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