Alessandra Pescetta DAMLIA

Alessandra Pescetta DAMLIA Plus

Joined / milano

director, films, commercials, musicvideos, videoart, theatre

I was born in 1966, in the humid and foggy countryside in
Veneto. This pale light where everything was mysteriously
hazy, helped bring to life my first virtual stage, where
I imagined what did all that fog hide.

Imagining! Re-creating! Welcoming the vision! I

started my search or matter: through the art of dancing
which I’ve been studying for years and later through
painting, at the Art Academy in Venice with Fabrizio
Plessi, where the obsession for the body started being
part of my first works of video-art. I moved to Milano
in 1992 and I nurtured this art working at music videos
(for artists such as Elisa, Ligabue, Subsonica, Planet Funk,
Elio e le Storie Tese, Articolo 31) and working at
commercials (among which Campari Mixx , Lancia y,
Disaronno, Bvlgari, Muller, Seat) and at the same time I
kept sailing in the shallow and futuristic waters of
video-art experimentation.
In 2003 I founded, together with my working/life
partner Giovanni Calcagno, La Casa dei Santi, where
I work directing art videos, drama plays and
performances among which the trilogy of feminine
myth (Pythia, A feast for Roses, Medea), the trilogy
on human macrocosm (Epigrams I, II, III) and the trilogy
about the myth of Venus (Venus’s wake), attending
international film and art festivals.
In 2005 I deepened my film experience attending
a course at "Fare cinema" school with Marco Bellocchio,
an author who has always inspired me.
In 2011 I completed the piece Living Will Hunter,
made in a particular photo-video painting technique
and I've worked with the masters Giò Fronti and
Monique Arnaud at the project SAKURA, a tribute to
Fukushima. Since 2002 I've been holding different
laboratories and workshops among which "Conception
and Shooting of Commercials" at Brescia's La Cattolica
S.T.A.R.s University, faculty of Arts and Philosophy, and
since 2011 I’ve been holding the Digital Video lab. at the
Cignaroli's Art Academy in Verona.
In 2005 I won the bronze lion for a social film at the 52th
International Advertising Festival, in Cannes Lions, for the
film "Reverse" about anorexia. At the moment I'm living
between Milano and Sicily; my multidisciplinary path is the
continuous search for communication and contamination
among the different art expressions.

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