video 1.0 Vimeo http://vimeo.com/ Paul Rouke http://vimeo.com/paulrouke 0 <object width="504" height="284"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3047109&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3047109&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="504" height="284"></embed></object> 504 284 1005 Paul Rouke, User Experience Director at PRWD, talks about the importance of usability for businesses communicating with both new and potential customers. Featuring a case study of how a company improved their revenue-per-employee by 95% over a 2 year period, along with some attendee participation, this 17 minute presentation touches on a wide variety of websites and activities, such as lead generation sites, information portals and search engine marketing campaigns. Most significantly conversion rates for e-commerce websites are discussed, where usability can have a remarkable affect on a companies bottom line, if the right decisions are made in making improvements. http://images.vimeo.com/27/35/69/273569120/273569120_200.jpg 200 150 3047109