video 1.0 Vimeo http://vimeo.com/ DUMAIS http://vimeo.com/dumaisstudio 1 <object width="640" height="368"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3835035&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3835035&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="368"></embed></object> 640 368 30 This is a stop motion tv ad I co-produced, directed and animated for a home improvement company based in Quebec. As the product wasn't too "sexy" to sell, the agency wanted to use stop motion animation technique in order to pop-out form their competitor CGI based ads and add an edgy/artsy feeling to it. We used an animation software to animate the piece and the main challenge here was to make sure the hands look alive and animated. I'm actually quite glad of the result as the piece is clean but also somehow quirky. /// dumaisstudio.tv Credits - shoot: Direcor, animator and post: Sylvain Dumais DOP: Daniel Shipp Art Direction: Sandra Dumais Camera Assistant: Caitlin Durlak Animation Assitants: Sandra Dumais, Caitlin Durlak, Alexis Vallée Charest, Thibault Desvernes Editing: Maxime Dumont Sound, music and effects: LA Majeure Studio, Montreal Producer: Valery Gagné Production - shoot: Full Serve Productions Agency: Soleil Communication http://ts.vimeo.com.s3.amazonaws.com/602/579/6025796_200.jpg 200 150 3835035