video 1.0 Vimeo http://vimeo.com/ Steffan Antonas http://vimeo.com/steffan 1 <object width="640" height="480"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=4071624&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=4071624&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="480"></embed></object> 640 480 2733 Successful social sites are not just friend networks. They are built around objects that connect people with shared interests. For example, the object on Flickr is a photo, on Jaiku and Twitter it is a status update, and on YouTube it is a video. But turning an idea into a shareable object is not always so simple. We’ll ask, what makes a good social object? For instance, Dopplr is built around trips that have 3 simple elements (two dates and a location) that can be used to make social connections. This talk will deconstruct the social objects and verbs on which well-known successes and exciting new startups are built on. We will compare and contrast different approaches teams have taken to build social objects. Some examples are: * music: Last.fm vs. Soundcloud * products: Ebay vs. Thinglink * trips: Tripit vs. Dopplr The talk will conclude with a set of principles for building services around social objects. ***Note: This talk was recorded by Steffan Antonas (@steffanantonas on Twitter) at the Web 2.0 Expo in San Francisco, CA on 04/03/09. http://ts.vimeo.com.s3.amazonaws.com/799/494/7994942_200.jpg 200 150 4071624