video 1.0 Vimeo http://vimeo.com/ Barney Stephens http://vimeo.com/user1673746 1 <object width="640" height="480"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=4411237&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=4411237&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="640" height="480"></embed></object> 640 480 3089 * An overview of web analytics * Why use Google Analytics? * A brief history of Google Analytics * Behind the scenes * Limitations * Before you start...(Pageviews, Visits, Visitors & the Hotel Problem) * Day to Day usage (Best practices and advanced visualisation features) * Profiles * Filters * Goals * Funnels * Campaign Tracking * E-Commerce Tracking * Track Event/Virtual Pageviews * Tracking Internal Site Search * The Google Analytics API * Case Study: The $300,000,000 button * Conclusions http://ts.vimeo.com.s3.amazonaws.com/105/014/10501400_200.jpg 200 150 4411237