video 1.0 Vimeo http://vimeo.com/ Vacationland Productions http://vimeo.com/user497637 0 <object width="1280" height="720"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1054186&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=1054186&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="1280" height="720"></embed></object> 1280 720 384 During fashion week in NYC, DKNY launched a guerrilla marketing campaign that created a massive backlash. Branded orange painted bikes, reminiscent of the ghost bike memorial project, were destroyed around the city. Directed by Kalim Armstrong. Bicycle Film Festival 2008. http://ats.vimeo.com/210/171/21017133_200.jpg 200 150 1054186 bicycle lovers http://vimeo.com/groups/bikesinnit http://bitcast.vimeo.com/vimeo/grouplogos/grouplogo-2554.jpg?e=1262352496&h=219cabe440727c63674f7483f5b76855