Ashley John Pigford

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Newark, DE

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Ashley John Pigford is a designer operating at the intersection of technology and typography. His cross-disciplinary design/art work involves a wide range of media experiences including traditional print design, motion graphics, interactive installation, kinetic sculpture, digitally-augmented performance and letterpress printing.

Ashley operates his studio, Design is good for you, as a cooperative organization of collaborators able to meet the needs of a wide range of clients from non-profit organizations to municipalities.

He is employed by the University of Delaware as Assistant Professor of Visual Communications, in the Department of Art, where he teaches students to understand and utilize their own individual creative process through the avenues of interactive media, typography and graphic design. We lectures widely about his pedagogy, which is based on “thinking through making,” where students are taught design processes in direct relation to physical media.

Ashley received his Masters Degree from the Rhode Island School of Design in 2006 after a successful career as co-founder and Creative Director of Meat and Potatoes, a design company based on Los Angeles, CA catering to the needs of entertainment clients. During this period, he worked with MCA Records, Mattel, Fox, Bonfire Snowboarding, Cabo Wabo Tequila, Zoic Studios, Viking River Cruises, among others. Notable projects include Blink 182′s Dude Ranch record packaging, main titles for Fox’s Firefly T.V. show, graphics for Intel’s T.V. commercials featuring the Blue Man Group, and graphics for a music video for the Def Jam artist DMX, (which was nominated for two MTV Music Awards).

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