Blunts Bitches & Forties is an apparel company whose ideology appeals to an angst-ridden, rebellious voice, vision and lifestyle. Our brand is a combination of attitude, aesthetics and activities that bind a group of people with similar interests together.
BB40 is an ironic representation of the false spectacle of modern popular culture. Its demeanor exposes how entertainment media has gradually corroded the psyche of everyone.
It validates life as a media creation where reality is now warped beyond recognition by commercial forces. It represents a young spirit of spontaneous defiance towards an established order while challenging the prevailing ethos of the former generation.
The separation of youth and state.