BETA UNIT

Beta Unit is an independent clothing label based in Encinitas, California. Focused on wearability, unconventional functionality, and engineering the perfect fit. Garments are carefully constructed from high quality and comfortable fabrics, often with unexpected details and experimental function. As a small group of designers who grew up in the 80's and 90's, inspiration is drawn from the unintentional art caused by imperfections and limitations with technology as seen in primitive computer graphics, ancient photography, broken fax machines, malfunctioning code, etc... As the name suggests, Beta Unit prefers and aims to produce the raw, unrendered art form in their designs.