I was born in 1990 in Venosa, a small town of the so-called region Lucania .

In my works I'm Booze Potatoe, in life, Rocco Natale. I live in Milan, where I'm studying Graphic Design & Art Direction at the "Nuova Accademia di Comunicazione – NABA". I've attended a secondary school oriented on classical studies, but my passion for the Arts has always pushed me to carry on with the research in the field of visual communication and multimedia languages. I would say that my head is a milkshake of ideas, sketches, puppets and colourful emotions, where every single work comes from. I've been studying different kind of graphic communication, such as Illustration, Video, Typography, Character Design and Advertising, because I'd like to widen my horizons of knoledge. In my everyday life, I try to store details and images with or without a camera and then I know sooner or later they'll become useful in my works.