Project Brainchild is a multimedia collective of artists that develops public installations and exhibits that promote social awareness and cultural development through active spectatorship. In a society where individuals are increasingly isolated by the demands of a technologically advanced and fast-paced culture, Project Brainchild believes that new uses of art and technology can contribute meaningfully to the positive social development of a sophisticated artistic culture. We attempt to think outside the traditional uses of technology and deploy it in ways that promote social interaction and creativity.