John Moore believes passion and a sense of purpose fuel successful brand messages, whether delivered via a product, a service, or an experience. His background includes a decade working deep inside the marketing departments at Starbucks Coffee and Whole Foods Market. Today, John operates the Brand Autopsy Marketing Practice, a consultancy helping businesses focus on marketing with authentic passion. John is also the author of two business books: TRIBAL KNOWLEDGE, a business management book, and TOUGH LOVE, a business book masquerading as a screenplay.