BUG's objective is to give big-screen exposure to the most awe-inspiring new work in music videos. That means everything from work by well-known masters of the medium to young newcomers working on zero budgets. The sub-heading of BUG – The Evolution of Music Video – refers to the new democracy in videomaking created by the digital revolution – both in creating and distributing work. BUG is all about brilliant visual ideas, and as such BUG consistently unearths amazing new filmmaking talent.
The shows are hosted by Adam Buxton – comedian, writer, director and music video fanatic – and have become an essential forum for fans of music videos and aspiring film-makers alike. Each show sells out the 450-capacity NFT1 at the BFI Southbank – usually as soon as tickets go on sale, around six weeks in advance of each show's two screenings.
Every BUG features the latest video gems played in full, prefaced by Adam's own inimitable presentation, often including his pick of the comments from the online community. And top directors are invited to each new presentation of BUG to discuss and show their work.
Guests since the first show have included Jaron Albertin, Dom & Nick, Kim Gehrig, Garth Jennings, David OReilly, Tim Pope, Keith Schofield, Dougal Wilson and Roel Wouters.
BUG has also presented special themed shows – including a Massive Attack special and the horror-themed Evil-ution Of Music Video – and is now spreading it's wings further. BUG hit the road in the summer of 2009 with appearances at top British music fests Latitude, The Big Chill and The Reading Festival, as well as the Greenwich Comedy Festival. There have also been special shows at the Playhouse in Norwich and, in BUG's first show outside the UK, the Eurobest advertising festival in Amsterdam.
And there's lots more to come in 2010!