California is a place.

California is loaded. From Disneyland to farmland, we’ve got Scientology and superstars, Silicon and silicone, crips and bloods. The border. Krumpin’ Clownin’ Jerkin’. The surf and the turf. The boom and the bust. California is humanity run amok and then packaged, branded and sold. California Cuisine, California Love, California Casual, California Gold, California Girls, and of course, California Dreams. If it exists in the world, it exists here and it does so with pizzaz.

Obviously, we love this stuff. That’s why we’re doing this project. Simply put, California is sensational. And the closer we look the better it gets: words and images, stories and songs, opinions and ideas. This project is ongoing. We hope you like what you see and say so. We plan to post often. So until that day, when we finally float off into the Pacific, California is a place. Stay tuned.