Tired of seeing boring, outdated communication, we decided to take travel marketing of this amazing country into our own hands. Or rather put it into the hands of young photographers, bloggers, video makers, movers and shakers in the new media. All under 35. All very wired.

Can’t Forget It {aly} is a web format that, over the coming months, will be taking you on a virtual journey through Italy. Our intention is to show what Italy is all about through real-life experiences and real time travel stories with real people, going places, making friends and doing stuff. First hand. So you won’t find any static aerial shots taken from a helicopter, surreal photoshopped sunsets or overpaid film star branding his face alongside the region. We’re taking you back down to earth. Via web.

With all respect, we’re taking you on a journey far from the monuments and archaeological sites you find in so many dusty posters at travel fairs, to an off-beat side of the country waiting to be discovered on a kind of low cost travel marketing joy ride. After the pilot project for the Basilicata we were contacted by a host of public and private companies that want this kind of contemporary down-up communication involving real story travels.

We are currently working on a handful of digital marketing projects around the country, from the genuine leather sign on the boot way up to the trimmings near the knee, with the intention of bringing a more contemporary Italy right to you. After all, Italy deserves it!