To: Nicola McKelvey, Head of Consumer PR Visa Europe
Dear Nicola,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses…
To: Nicola McKelvey, Head of Consumer PR Visa Europe
Dear Nicola,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses…
To: Dan Germain, Head of Creative, Innocent
Dear Dan,
It was with great pleasure that we received your email saying “I like the ideas you’ve come up with so far and would love to see what you’d think of for us”. Now as you well know, we’re providing every one of Brand Z’s Top 100 brands with just such a creative idea and, alas, Innocent doesn’t sit amongst this illustrious company just yet. But we wouldn’t be very good outlaws if we weren’t prepared…
To: Judith Sim, Chief Marketing Officer
Dear Judith,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands.…
To: James Gorman, Chief Executive Officer
Dear James,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands.…
To: Matt Brittin, Managing Director Google
Dear Matt,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands.…
To: Bill Schettini, Chief Marketing Officer
Dear Bill,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and…
To: T. Michael Glenn, Executive VP, Market Development and Corporate Communications
Dear T. Michael,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative…
To: Raymond Joabar, UK Managing Director
Dear Raymond,
We haven’t met before so forgive us for a quick introduction. We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands.…
Robin of Shoreditch is an anonymous group of creative outlaws looking to take from the rich and give to the poor.
We’re providing every one of Brand Z’s Top 100 brands with a creative idea that can make a difference to their company.
In return, all we ask for is 1/10,000,000 (that’s one ten-millionth) of the value of their brand as a fee. We’ll then send on 100% of that fee to the continued relief efforts in Haiti.
Robin of Shoreditch is an anonymous group of creative outlaws looking to take from the rich and give to the poor.
We’re providing every one of Brand Z’s Top 100 brands with a creative idea that can make a difference to their company.
In return, all we ask for is 1/10,000,000 (that’s one ten-millionth) of the value of their brand as a fee. We’ll then send on 100% of that fee to the continued relief efforts in Haiti.
1. We’ve taken the Top 100 brands in Brand Z’s 2009 report. For each one, we’ve come up with what we suspect might be a business problem they’re facing.
2. We come up with a creative solution to that problem. Because we’re just providing the ideas and not the production, we’re not constricted by any pre-determined notion of what that solution is. It might be a new product idea, a mobile app, a script for a branded film... Whatever we think is the best way of overcoming the business challenge we’ve identified.
3. We send the idea (the ones you'll find on this channel) to each of the brands, along with an invoice that equates to 1/10,000,000 of the value assigned by Brand Z to each of those brands.
4. Once a brand has paid the ‘invoice’, we send 100% of that fee to the DEC Haiti appeal. We’re hoping to send $195,207.10. That is, we’re hoping every brand will pay.
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