Social Selling Speaker & Sales Trainer | Jeff Molander

Using LinkedIn for Sales Leads: How ADP finds & closes leads

from Social Media Sales Training Plus

00:00
126

Outsoutced services provider ADP is using LinkedIn for sales leads in combination with Twitter to find & close more sales leads. ADP's sales force is using a specific strategy that breaks through gate-keepers and gets conversations started DIRECT with decision-makers by using Twitter monitoring and LinkedIn profiles.

'The experts' say that you should "get the word out" about your business on social media. But the truth…

Outsoutced services provider ADP is using LinkedIn for sales leads in combination with Twitter to find & close more sales leads. ADP's sales force is using a specific strategy that breaks through gate-keepers and gets conversations started DIRECT with decision-makers by using Twitter monitoring and LinkedIn profiles.

'The experts' say that you should "get the word out" about your business on social media. But the truth is this is a sure-fire losing strategy when it comes to using LinkedIn for sales leads. Engaging with customers in LinkedIn groups isn't enough to break through and earn the attention of busy decision-makers. Instead, here's what works: finding and solving customers' problems in ways that be easily connected to whatever it is you are selling. This strategy gets you past gate-keepers by making you RELEVANT in the lives of decision-makers.

Watch the video above to see how professional services firm ADP is using Twitter and Linkedin to create leads and sign more contracts. ADP's sales force is researching key decision-makers on LinkedIn and then monitoring them for expressions of pain using Twitter.

When a prospect says he/she has an itch ADP's sales rep scratches it---solves the problem. This makes them more able to start relevant conversations and move them OFF of social media... to continue the discussion and/or ask for an appointment.

That's how ADP is using LinkedIn for sales leads---and how you can too.

# vimeo.com/63551568 Uploaded 28 Plays / / 0 Comments Watch in Couch Mode

Follow

Social Selling Speaker & Sales Trainer | Jeff Molander

Created by Social Media Sales Training Plus

If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media SELL for your business--FAST--you're in the right place. Jeff Molander is the authority on making social media sell. He's a social selling speaker and sales trainer. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate

…
+ More

If you're a business owner or marketing executive who wants insightful, jargon-free tips on making social media SELL for your business--FAST--you're in the right place. Jeff Molander is the authority on making social media sell. He's a social selling speaker and sales trainer. He's an international speaker, publisher, adjunct digital marketing faculty at Loyola University and an entrepreneur who co-founded the Google Affiliate Network. His book, "Off the Hook Marketing: How to Make Social Media Sell for You," is first to show how fans, readers and followers can be converted to leads, subscribers and sales.

If you're a meeting planner looking for a social selling speaker you'll be smart to book Jeff. Watch his videos and you'll see why!

Browse This Channel

Shout Box

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels. Channels