It’s a common phenomenon — huge post-holiday discounts meant to help stores clear out their old stock. But, this being Spain, the sales reach the point of insanity. 50% off is standard, and a large number of stores make cuts of up to 70%. The crazy sales encourage a lot of Spaniards to go into debt during the month of January, which makes financial sense, if you can resist shopping during the rest of the year. More info:
holavalencia.net