Verizon is leading the industry toward an “everything-as-a-service” (EaaS) model where cloud-based converged solutions are securely delivered through managed and professional services over the company’s global IP network. Verizon is assembling the key components of that unique and powerful approach to serving enterprises. The EaaS platform – with Verizon’s global IP network and data centers as its foundation – will enable enterprises to do business better by getting what they need, when they need it, where they need it.
Join this session to understand Verizon’s vision for an “everything as a service” business platform.
Kerry Bailey is the senior vice president and chief marketing officer for Verizon’s large-business and government group, responsible for creating the strategy and vision for business products and services, and overseeing the global marketing function. Bailey drives the unit’s product and solution agenda to help global enterprise, government and business customers manage and transform their infrastructure and technology environments to optimize business outcomes. Bailey also oversees the group’s marketing efforts worldwide and is responsible for Verizon’s global brand image, services positioning, vertical marketing, advertising, analyst relations, and overall go-to-market strategy.
Prior to leading the global product and marketing organization, Bailey served as senior vice president for Verizon Business’ global services organization focused on IT, security and industry solutions, as well as professional services. Under his direction, the global services organization developed technology solutions to address global enterprises most complex business challenges. Also under Bailey’s leadership, Verizon Business launched its vertical solutions organization, advancing its market strategy in pursuit of market share, driving revenue, and ultimately, providing deeper, longer lasting strategic value to customers.
Bailey previously served as vice president of Verizon Business Security Solutions, a position he held since Verizon Business’ acquisition of Cybertrust in 2007. In this role he was responsible for the integration of Cybertrust into the business and successfully led worldwide sales and product strategy.
In 2003, Bailey founded and served as chief executive officer of Security Assurance Group, a venture capital-backed professional security services company. In 2004, he sold this firm to Betrusted, and became the CEO of the Americas Region. He was instrumental in shaping the merger between Betrusted and TruSecure to form Cybertrust in November 2004. At Cybertrust, Bailey was the senior vice president of global services and operations.
In addition, he served as senior vice president of client services at Digex, creating a professional services practice and managing the customer life cycle. He managed an outsourcing practice at BearingPoint, and was part of the founding management team that took the application services provider USinternetworking public in 1999.
Bailey served in the United States Air Force for 11 years, six years at GTE and five years at the United States Office of Naval Intelligence.
Bailey holds a Bachelor of Science in computer science and technology management from the University of Maryland.