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Marketing on a Shoestring 2007

Association of Independent Music Plus

This event taught independent labels the techniques and skills needed for successful music marketing on a shoestring.

Taking place in October 2007 in central London, the event included a brief lecture from music marketing professional Sally Gross on


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This event taught independent labels the techniques and skills needed for successful music marketing on a shoestring.

Taking place in October 2007 in central London, the event included a brief lecture from music marketing professional Sally Gross on the basics of music marketing, followed by 4 case study presentations from independent label marketeers, detailing successful marketing campaigns they have executed.

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