The Brand Shop asked us to translate conceptualy the idea of their client. The brief was to make 4 short animations to comunicate 4 different strong points of Sparkle, a telecom italia devision, in a really emotional way without beeing tough and dull. They wanted something which wouldn't be seen in the telecomunication's internal business world.
Agency: The Brand Shop
Client: TI Sparkle (youtube.com/tisparkle)
Music & Sound design: Flow Audio
Idea, Direction & Production: Sebas&Clim
Our reel showcases some of the projects we have worked on over the past few years, both as artists, and as a company. While being a smaller company, we often work alongside other companies and artists, so for many projects we are only responsible for certain portions or elements. We have indicated which elements we were responsible for on each project. All images and video are property of Delicate Machines and its respective clients.
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This is my type animation experiment, Alphabetic.
I used the font CHUNK FIVE, wich is a really cool and free font created by Meredith Mandel (http://work.meredithmandel.com). I had a lot of fun doing this piece! Can't hardly wait for the next one...
Made by Ariel Costa (blinkmybrain")
Sound by Marcelo Baldin (combustion)
Special thanks to Studio Nitro (studionitro.tv) Thanks for all support guys!
We started with the theme of personality in social media at first. After narrowing it down and let it match with FITC we took it into the direction of the creation process. We wanted the viewer to be sucked into the mind of a creative. Show his roller coaster of emotions in his process. We contacted creative writer Tifene Huchet to write the story. She shaped Sam, a man that dreamed about discovering the universe since he was a little boy and is driven by it till this day.
After creating a moving storyboard and treatment a lot of people became enthusiastic and joined us to fight the deadline (2 1/2 weeks from there on). With guys working from Sweden & Los Angeles, Skype was a real invention! We divided scenes, so everybody could do his own bit. With rendering and compositing done at our studio we could match the final look and created it as a whole. We aimed on creating a film noir look with its typical lighting and be very subtle with adding color.
Studio Takt did an amazing job (again!). He finished it in only 4 days. We're surprised how he achieved to glue all scenes together smoothly.
Thank you guys, we think it was a labour of love!
Direction & Design: Floris Vos (Soulbase) & Menno Fokma
Creative Writer: Tifene Huchet
Music & Sounddesign: Joris Van Grunsven (Studio Takt)
Narrator: Terry Mann / Boy: Mick Lefevre
Fredrik Ekholm / Heerko Groefsema / Kevin Megens / Sander Van Dijk /
Ton Mikkers / Wouter Kroese / Marius Denisse / Johannes Matsson
Motion pieces inspire!!!