This is my latest ad - for Johnnie Walker Blue Label in China.
It stars Bruce Lee.
You should watch it first then come back and read the rest.
Seriously, watch it first.
The making of the ad:
My good friend BBH Creative Executive Johnny Tan and I first talked about doing this concept a year ago. We shot it in Hong Kong, and then we worked with vfx company The Mill in London to create a completely CGI Bruce Lee over nine months. EVERY shot of his head and every detail in there is completely cgi. We got Shannon Lee, Bruce Lee's daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could.
A big thank you to Johnny, Shannon, Mill, and everyone who tirelessly worked on this.
Client: Johnnie Walker Blue Label
Director: Joseph Kahn
Cinematographer: Christopher Probst
Agency: BBH, Johnny Tan Creative Director
Agency Producer: BBH, Krystie Koh
Line Producer: Merrilyn Lim, Gravity Films
Executive Producer HSI Productions: Kim Dellara
Music: Brain & Melissa
VFX: The Mill, London
ADDITIONAL STATEMENT 7/10/13:
This spot isn't about drinking, nor does Bruce Lee ever pitch, hold, talk about it. It's a short inspirational film sponsored by Johnnie Walker. Those making comparisons of "water" to "alcohol" are literalists & wrong. Last thing alcohol wants to be is water. It's a metaphor for life. It's his metaphor in his actual words. I spent a year living and breathing this man, thinking about him every day. For me, it's not an ad. It's an exploration & celebration of him. This is a sculpture in a different medium, paid for by a different church. I stand behind it.
More than 200 Designits from all over the world TOGETHER in Copenhagen for a day of connecting, co-creating and celebrating!
Moments in China is a collection of vivid moments I experienced while traveling around China last month. The piece flows from Hong Kong to Beijing, and visits Guilin, Shanghai, and Guangzhou. Some moments are more significant than others, but I have a personal connection with each. The video is particularly special to me because I have not had time for personal projects over the past several months.
However, that is not to say that the past several months have not been exciting. I have had the chance to work on some interesting projects such as the Luminato Festival which aired on TV and at major theatres across Ontario, sequences for the Toronto Blue Jays, a set of commercials for Niagara Tourism, and promotional material for Toronto Tourism. I am also pleased to announce that I will be putting together Toronto Tourism's newest video aimed at garnering international interest for Toronto. I intend to take a unique approach.
Thank you to Trevor Corrigan for creating the title; and my family, Jon B, Martin L, Henry Less, Derek Flack and Bryan Brock for various reasons.
Licensing requests - email@example.com
MUSIC BY: SA DING DING facebook.com/pages/Sa-Dingding/114055171938011
Interaction Designer and Author of Designing for Interaction and Designing Gestural Interfaces.
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