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How to price your work. A short video from specialist creative industries business adviser, management consultant and trainer David Parrish. Pricing policy has both a short-term and a long-term impact on a creative business. Price affects the economics of the enterprise but also the perception of its products and services. We need to take into account costs to calculate a minimum price but we need also to understand the customers' point of view…
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Short documentary about a project to help creative entrepreneurs make their businesses even more successful using smart business thinking. Interview with Elena Ruiz from Creativity Zentrum in Bilbao and Creative Industries Management Consultant David Parrish. Creativity Zentrum supports the creative industries in the Basque Country through various projects including Bizkaia Creaktiva. David Parrish works internationally as a specialist creative…
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David Parrish talks about: - How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives. - Being Creative in Business: How creative people can be creative in the office as well as the studio. In other words, how creativity can also be applied to the 'business system' or business model. We need to apply our creativity not only to working…
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David Parrish helps creative people become the best they can be, by using smart business thinking. --- This video offers five pieces of advice about how creative entrepreneurs can make their creative and digital businesses even more successful: 1. Define Success - in your own terms, with your own specific and unique definition of success. 2. Understand your Strengths - especially your strengths in relation to competitors. Focus on strengths. 3. Choose…
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Creative entrepreneur Sue explains to web designer Jon how to get paid on time and manage cash flow in a creative business. Payment terms, credit terms, payment schedules and terms and conditions of trade are explained. Creative industries management video. 'T-Shirts and Suits: A Guide to the Business of Creativity' is the name of a book by David Parrish, creative industries business adviser and management consultant.
How to be Successful as a Creative Entrepreneur
Creative people can use cool business ideas to make their creative businesses even more successful by using the T-Shirts and Suits approach to creative enterprise. This channel looks at financial management, raising funds, intellectual property and other business methods for businesses and organisations in the creative industries.
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