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Gabe Zichermann speaks about "Big Ideas in Gamification" and game mechanics at Dreamit Ventures in Philly on 7/27/10. The talk includes Q&A with Dreamit founders. Many of these concepts are included in the book Game-Based Marketing - http://gamebasedmarketing.com (Wiley, 2010) and discussed on http://FunwareBlog.com
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Gabe Zichermann gives an HD talk on gamification and game mechanics at RG/A as part of their RG/A U series. Based on research from his critically acclaimed book, Game-Based Marketing, this talk looks a the 7 most important takeaways from the breakthrough trend of gamification. Leveraging the learning of Farmville, Foursquare and Frequent Flyer Programs, Gabe delivers a talk of impressive clarity designed for strategists, marketers and product development…
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Pulling from his collected notes and sketches from over three decades, renowned graphic designer Michael Bierut shares five simple secrets for doing great creative work.
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