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This is the first of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see www.psandman.com/media.htm. The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection outlines the fundamental distinction between a risk's "hazard" (how much harm it's likely to do) and its "outrage" (how upset it's likely to make people). The…
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This is the second of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see www.psandman.com/media.htm. The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection runs through the twelve principal components of outrage (voluntary versus coerced, natural versus industrial, etc.). Then it illustrates these components with…
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This is the third of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see www.psandman.com/media.htm. The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection outlines the three main paradigms of risk communication: precaution advocacy (when hazard is high and outrage is low); outrage management (when hazard is low and…
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This is the fourth of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see www.psandman.com/media.htm. The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection describes three risk communication "games": follow-the-leader (when you're talking to an audience with no prior opinion); donkey (when you're talking to an audience…
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This is the fifth of twelve selections from a two-day risk communication course by Peter M. Sandman. For a list of all twelve, see www.psandman.com/media.htm. The course focuses on "outrage management" -- how to reduce people's concern about low-hazard high-outrage risks. This selection addresses one key outrage management strategy: staking out the middle ground by acknowledging your opponents' best arguments right along with your own best arguments.
Peter Sandman on Risk Communication
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