1. Elastic Path Software (elasticpath.com) - Mobile commerce is growing and many retailers are looking at growing their mobile commerce strategies and are not sure whether they should build a mobile optimized website or whether in fact they should build dedicated apps for the different devices like iPhone and Blackberry and Android. Think carefully whether a mobile app or a mobile optimized website is right for you. Know what your customers are using or what devices they own. If all your customers are business users and are all using Blackberries, then think seriously about building a dedicated Blackberry rather than just a mobile optimized website. For more great ecommerce tips visit getelastic.com

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  2. Elastic Path Software (elasticpath.com) - If your product pages are not getting any search engine results, you may have products that sit in multiple categories. Search engines only allot a certain amount of bandwidth for crawling your website, so some of your product pages may not be crawled at all. Remove duplicate page URL's to correct this problem and optimize your SEO results. For more great ecommerce tips visit getelastic.com

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  3. Elastic Path Software (elasticpath.com) - Often companies don't put place their point of action assurance at the point of anxiety. Customers will feel anxiety when they enter their credit card information, so instead of burying your security seals in the footer place it right next to your credit card input fields. For more great ecommerce tips visit getelastic.com

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  4. Elastic Path Software (elasticpath.com) - In order to effectively create an RFP when looking for your ecommerce platform it is important to include a well thought-out business section which discusses what you are trying to achieve on a revenue side, what business you are trying to grow, what channel you are trying to grow, which business people are involved and what's in it for them. It is beneficial from a company perspective to understand the business impact that a proper ecommerce project is going to achieve in order for us to fully understand your needs to ensure you have a successful ecommerce project. For more ecommerce tips visit getelastic.com

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  5. Elastic Path Software (elasticpath.com) - To improve your site search tool it important to test out misspellings for brand names. Search tools have the ability to correct misspellings for common words but is often unable to identify and fix errors in brand names. It is worth the time to go through some of your major brands and test it out in your site search tool and make sure that your search tool is not providing 0 results found, then manually go in and enter all the various ways you might misspell the brand name to ensure that your customers are getting to the pages they are looking for. For more ecommerce tips visit getelastic.com

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