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One of the things that those of us who use social media most appreciate is its capacity to track how people are engaging with ideas we are advance. But according to Lisa Witter, Chief Change Officer at Fenton, engaging with content goes beyond just seeing something that's been posted or published online. As Lisa makes clear in this brief video, engagement only starts after someone sees what we have to say. What do they do next? Do they share it?…
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Ever wonder why some online content goes viral and other articles, videos and blog posts just sit there? Stop wondering. We have the answers in this replay of a Communications Network webinar. Our webinar features a conversation between host Andy Goodman and Jonah Berger, James G. Campbell Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. Berger, who specializes in “social epidemics” — specifically how products,…
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Not long ago, foundations routinely produced print documents meant to be held and read. Now, with more and more organizations shifting to online publishing, the resulting “publications” are beheld and experienced in different ways than their former print counterparts. As we recently explored in a Communications Network webinar, online publishing is also moving far beyond simply uploading a pdf version of a print document. Instead, the ability to…
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As dean of the Annenberg School of Journalism and Communication at USC, Dr. Earnest J. Wilson III is on the front line of changes wrought by the digital revolution. That’s why The Communications Network tapped his expertise three years ago for its report: “Come On In. The Water’s Fine. An exploration of Web 2.0 technology and its emerging impact on foundation communications.” http://www.comnetwork.org/report-urges-foundations-to-make-more-use-of-new-media/ Then,…
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Grant Oliphant, President and CEO of The Pittsburgh Foundation, speaks about fear of failure at the 2012 Jewish Funders Conference in Tel Aviv.
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