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A roar rips through lungs of steel in a desolate world on the brink. He rides.

Fulmer is a motorcycle accessories company seeking to elevate brand awareness. To accomplish this we created a cinematic teaser trailer targeting riders who see their motorcycles as an extension of themselves. The teaser depicts a mysterious figure emerging from a shrouded locale and mounting his motorcycle as if he were answering a call to arms. By masking the identity of the rider, we introduce the audience to Fulmer and establish the brand attitude while leaving them wanting more. This teaser can be expanded to a series of viral marketing videos.

Directed, Designed and Animated by Eric Dies and Kalin Fields.
Sound Design by Blake Johnson.

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Blake Johnson | Sound Design

Blake Johnson

Sound Design work by Blake Johnson.

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